The photo below shows Mr J. F Theobald and Mrs I.M. Theobald with their son Robert, present Managing Director and Mrs Goss (an employee at the time). The van was a brand new Bedford, very hard to obtain at that time (because the factory had been turned to war work).
This photo was taken circa 1960. It shows Mr J.F. Theobald and representatives, from left to right: Tony Burch, Leonard Attersall, Raymond Jupp, John Pateman and Allan Milner.
Advertisment published in the Luton News circa 1960
Note that telephone numbers in those days had 4 digits!
Cartoon artist: Gwen Warren